Best HubSpot Alternative

Provider profiles

One profile per firm: what they do for manufacturers, the evidence they publish, how they engage and when to choose someone else.

  1. 1. OpenLazarus

    Company-owned operating system with AI teammates

    Best for: Companies that want the CRM, the outreach and the AI teammates doing sales follow-up in one system they own, without paying per seat.

  2. 2. Attio

    AI-native CRM

    Best for: Revenue teams that want a modern, flexible CRM with sequences, call recording and configurable AI agents in one product.

  3. 3. Close

    Sales CRM with built-in calling

    Best for: Inside sales teams that live on the phone and want calling, SMS, email and an AI assistant in the CRM itself.

  4. 4. Pipedrive

    Pipeline CRM

    Best for: Small sales teams that want a simple, visual pipeline at a low per-seat price.

  5. 5. Zoho CRM

    CRM within a business suite

    Best for: Cost-conscious companies that want a full CRM, a free tier for very small teams and the option of a wider business suite.

  6. 6. Freshsales

    Sales CRM

    Best for: Small and mid-sized teams that want a low-priced sales CRM with AI lead scoring and deal guidance.

  7. 7. Salesforce Sales Cloud

    CRM platform

    Best for: Companies that expect to grow into a large, customised sales organisation and want Agentforce on the same platform.

  8. 8. Microsoft Dynamics 365 Sales

    CRM platform

    Best for: Companies standardised on Microsoft 365 that want the CRM and its agents inside Outlook and the Microsoft stack.