Pipedrive as a HubSpot alternative: a simple pipeline at a low price

Contents

1. What Pipedrive does
2. Published evidence
3. Strengths and limits
4. Pricing
5. Questions to ask Pipedrive
6. Sources

Type	Pipeline CRM
Pricing	Published
Website	pipedrive.com

Pipedrive is built around a visual sales pipeline. For small teams that left HubSpot because of cost, it offers one of the lowest published per-seat prices in this guide⁠1Pipedrive pricingPipedrive.

Best for: Small sales teams that want a simple, visual pipeline at a low per-seat price.

Not the right fit for: Teams that want AI agents to run follow-up on their own, or that need marketing automation in the same product.

What Pipedrive does

Its AI sales assistant surfaces reasons for lost deals and seasonal shifts, measures how long deals take to move between stages, predicts win probability and recommends next actions⁠2AI sales assistantPipedrive. AI email tools draft, summarise and reply to emails; the pricing page places multi-email AI tools on Premium. From the entry plan, meeting intelligence provides briefings, call transcripts and suggested CRM updates⁠1Pipedrive pricingPipedrive.

Published prices, shown to us in euros, run from €14 a seat a month for Lite to €79 for Ultimate on annual billing, which the page says saves up to 42%. Monthly prices were not shown. A 14-day trial requires no credit card⁠1Pipedrive pricingPipedrive.

Published evidence

No case studies with named customers are published.

Strengths and limits

Strengths

• Among the lowest published per-seat prices in this guide.
• The AI assistant explains why deals were lost and where they stall.
• Meeting briefings and transcripts appear from the entry plan.

Limits

• The AI recommends rather than acts: it does not run outreach or follow-up on its own.
• Monthly-billing prices were not shown on the page we read; annual billing is up to 42% cheaper.
• A HubSpot migration route is not described on the pages we read.

Choose another option if: You want AI that does the follow-up rather than suggests it (Attio or OpenLazarus), or built-in calling (Close).

Pricing

Published (EUR, per seat a month, billed annually): Lite €14, Growth €39, Premium €59, Ultimate €79.

Questions to ask Pipedrive

• What are the monthly-billing prices for our region?
• How do we import HubSpot deals with their companies, contacts and activity history?
• Which AI features are included on the plan we would buy?

See how Pipedrive compares with the other alternatives in the main guide.

Sources

1. Pipedrive pricing. Pipedrive. Accessed 8 Nov 2026.
2. AI sales assistant. Pipedrive. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best HubSpot alternatives in 2026An analysis of eight CRMs that sales teams move to when they leave HubSpot, compared on the same seven criteria, with a ten-seat cost table and the established path to a clean switch.
• Guide · PricingHubSpot pricing by seat in 2026, explainedHubSpot's bill is built from seat types, onboarding fees, credits and contact tiers. This is how each part works, what a typical team pays and how the alternatives price instead.
• Guide · CRM and AICRM with AI agents in 2026, what the AI actually doesEvery CRM now advertises AI. The useful distinction is between AI that writes, AI that recommends and AI that acts on records, and each comes with its own costs and controls.