OpenLazarus as a HubSpot alternative: CRM and AI teammates you own

Contents

1. What OpenLazarus does for a sales team
2. Published evidence
3. Strengths and limits
4. Pricing
5. Questions to ask OpenLazarus
6. Sources

Type	Company-owned operating system with AI teammates
Headquarters	New York, US
Pricing	Published
Website	openlazarus.ai

OpenLazarus is a company-owned operating system with AI teammates. For a team leaving HubSpot, its proposition is to replace the per-seat CRM with one system that also runs mail, operations and the follow-up work itself⁠1Design your company’s operating systemOpenLazarus.

Best for: Companies that want the CRM, the outreach and the AI teammates doing sales follow-up in one system they own, without paying per seat.

Not the right fit for: Phone-heavy inside sales teams that need a power dialer today, or teams that want a conventional CRM with no change to how they work.

What OpenLazarus does for a sales team

Its builder designs a CRM with contacts, companies and deals, alongside mail, calendar, messages, meetings, tasks, invoicing and reports, from a description of how the company works⁠1Design your company’s operating systemOpenLazarus. AI teammates work inside it on the same records as staff, each with an inbox, a phone number and limits the company sets⁠2The agent libraryOpenLazarus. The agent library lists a Sales Development Rep that qualifies new leads and books first calls, and an Account Manager that checks in with customers and prepares renewals⁠2The agent libraryOpenLazarus.

Its sales agent page describes moving deals between stages on signals such as a sent proposal, flagging deals with no reply after five days, and drafting follow-ups from templates on a daily schedule⁠3AI CRM agent: replace Salesforce, HubSpot and PipedriveOpenLazarus · 20 Dec 2025. Per teammate, the company decides what it handles alone and what it asks first, and every action is logged where staff can read it⁠4AI for e-commerceOpenLazarus. Hosting is managed and can be moved to the company's own cloud⁠5PricingOpenLazarus.

The figures on its teammate cards, such as leads qualified overnight, are not attributed to a named customer. OpenLazarus publishes no sales-team case study.

Published evidence

No case studies with named customers are published.

Strengths and limits

Strengths

• One system replaces several subscriptions: CRM, mail, calendar, meetings, tasks, operations, invoicing and reports.
• AI teammates act on records: the Sales Development Rep qualifies leads and books first calls; the Account Manager prepares renewals and flags accounts whose usage dropped.
• Priced per plan, not per seat, for teams under 30 people, with managed hosting that can be moved to the company’s own cloud.
• Per-teammate limits decide what an AI handles alone and what it asks a person first, and every action is logged.

Limits

• The results shown on its teammate cards are not attributed to a named customer, and no sales-team case study is published.
• Its migration route from HubSpot is a CSV export and upload; moving activity history and custom fields is not described.
• No power dialer or SMS sequences are described; phone work is through each teammate’s own number.
• Companies of 30 or more are priced after a session with its engineers, and AI usage is bought as credits with a 5.5% fee.

Choose another option if: Your sellers spend most of the day on the phone (Close), or you want to keep a classic per-seat CRM and add AI later (Pipedrive, Zoho CRM or Attio).

Pricing

Published: plans from $100 a month plus managed hosting from $150 a month for teams under 30; developer support from $4,500 a month; 5.5% fee on AI credits.

Questions to ask OpenLazarus

• Which sales tasks would a teammate take on first, and what would it need access to?
• How do we bring HubSpot activity history and custom properties across, beyond a CSV of contacts?
• What does a month of AI credits cost for our lead volume?
• Can we pilot one teammate with one sales team before moving everyone?

See how OpenLazarus compares with the other alternatives in the main guide.

Sources

1. Design your company’s operating system. OpenLazarus. Accessed 8 Nov 2026.
2. The agent library. OpenLazarus. Accessed 8 Nov 2026.
3. AI CRM agent: replace Salesforce, HubSpot and Pipedrive. OpenLazarus, 20 Dec 2025. Accessed 8 Nov 2026.
4. AI for e-commerce. OpenLazarus. Accessed 8 Nov 2026.
5. Pricing. OpenLazarus. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best HubSpot alternatives in 2026An analysis of eight CRMs that sales teams move to when they leave HubSpot, compared on the same seven criteria, with a ten-seat cost table and the established path to a clean switch.
• Guide · CRM and AICRM with AI agents in 2026, what the AI actually doesEvery CRM now advertises AI. The useful distinction is between AI that writes, AI that recommends and AI that acts on records, and each comes with its own costs and controls.
• Guide · MigrationHow to migrate from HubSpot without losing your historyContacts are the easy part. Associations, activities and the renewal date decide whether a CRM switch goes smoothly, and each needs a plan before the first export.