Close as a HubSpot alternative: a CRM built around the phone

Contents

1. What Close does
2. Published evidence
3. Strengths and limits
4. Pricing
5. Questions to ask Close
6. Sources

Type	Sales CRM with built-in calling
Pricing	Published
Website	close.com

Close is a sales CRM with calling, SMS, email and automation built in. For a phone-led team leaving HubSpot, that removes the need for a separate dialer⁠1Close CRMClose.

Best for: Inside sales teams that live on the phone and want calling, SMS, email and an AI assistant in the CRM itself.

Not the right fit for: Marketing-led companies that relied on HubSpot for email marketing, forms and landing pages.

What Close does

Reps can dial through a list from a saved view, and Close records what was said on calls and meetings as AI notes. Workflows can send a first email, follow-up texts and call tasks to new leads. Its assistant, Chloe, answers questions about the user's own pipeline and calls and can take actions; a voice agent is live, and agents that draft follow-ups and update lead fields are in beta⁠1Close CRMClose. Close reports more than 11,500 sales teams as customers, a vendor-reported figure⁠1Close CRMClose.

Calling is included on every plan, with usage billed at around $0.02 a minute for most outbound calls. Growth and Scale add a power dialer, automated outreach and bulk email. Close offers built-in importers for HubSpot, Pipedrive and HighLevel, and a 14-day trial without a credit card⁠2Close pricingClose.

Published evidence

No case studies with named customers are published.

Strengths and limits

Strengths

• Calling is included on every plan, with usage billed separately; Growth and Scale add a power dialer.
• Built-in importers for HubSpot, Pipedrive and HighLevel, plus spreadsheet import.
• Published per-seat prices from a Solo plan upward.

Limits

• Automated email follow-up and bulk email sit only on the Growth and Scale plans.
• Several AI features are marked as beta or coming soon.
• No marketing hub to replace HubSpot’s email marketing and forms.

Choose another option if: Your pipeline is mostly inbound and email-led (Attio or Pipedrive), or you want AI teammates beyond sales (OpenLazarus).

Pricing

Published (USD, per seat a month, depending on billing cycle): Solo $9–$19; Essentials $35–$49; Growth $99–$109; Scale $139–$149. Calls about $0.02 a minute.

Questions to ask Close

• Which HubSpot objects and activities does the importer bring across?
• What will calling cost each month for our call volume and countries?
• Which agent features are generally available today, and which are in beta?

See how Close compares with the other alternatives in the main guide.

Sources

1. Close CRM. Close. Accessed 8 Nov 2026.
2. Close pricing. Close. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best HubSpot alternatives in 2026An analysis of eight CRMs that sales teams move to when they leave HubSpot, compared on the same seven criteria, with a ten-seat cost table and the established path to a clean switch.
• Guide · MigrationHow to migrate from HubSpot without losing your historyContacts are the easy part. Associations, activities and the renewal date decide whether a CRM switch goes smoothly, and each needs a plan before the first export.
• Guide · PricingHubSpot pricing by seat in 2026, explainedHubSpot's bill is built from seat types, onboarding fees, credits and contact tiers. This is how each part works, what a typical team pays and how the alternatives price instead.