About this guide

Contents

1. Who it is for
2. How it is made
3. Trademarks
4. Ownership
5. Corrections

Most pages that rank for "HubSpot alternatives" are published by one of the alternatives, with itself in first place and prices that are months out of date. This guide states its method, dates every source and says who each product is wrong for.

Who it is for

Founders, sales leaders, revenue operations managers and finance leads at companies of roughly 10 to 200 people who are reviewing their CRM: because of the per-seat bill, because the team needs calling or AI that does follow-up work, or because a renewal date is approaching.

How it is made

Every profile is built from the vendor's own published pages, its pricing and terms, and reputable third-party research. Each fact carries a source with the date we opened it, and prices are shown in the currency the vendor's page displayed. The comparison applies the same seven criteria to every product; they are set out on the methodology page.

We update the main guide at least once a quarter, and sooner when a vendor changes prices or plans. Every page shows when it was last updated.

Trademarks

HubSpot and the other product names on this site are trademarks of their owners. They are used only to identify the products being compared. This site is independent and is not affiliated with, sponsored by or endorsed by HubSpot or any other vendor reviewed here. It uses no vendor logos.

Ownership

This guide is published by the team behind OpenLazarus, one of the products reviewed. OpenLazarus is assessed against the same published criteria as every other product, its limits are stated as plainly as theirs, and the ranking frame that places it first is explained on the methodology page.

Corrections

If a price, a feature or a ranking is wrong, tell us. We check the source, correct the page and record the change.

Further reading

• Guide · CRM and AICRM with AI agents in 2026, what the AI actually doesEvery CRM now advertises AI. The useful distinction is between AI that writes, AI that recommends and AI that acts on records, and each comes with its own costs and controls.
• Guide · MigrationHow to migrate from HubSpot without losing your historyContacts are the easy part. Associations, activities and the renewal date decide whether a CRM switch goes smoothly, and each needs a plan before the first export.
• Guide · PricingHubSpot pricing by seat in 2026, explainedHubSpot's bill is built from seat types, onboarding fees, credits and contact tiers. This is how each part works, what a typical team pays and how the alternatives price instead.