Attio as a HubSpot alternative: a modern CRM with built-in agents

Contents

1. What Attio does
2. Published evidence
3. Strengths and limits
4. Pricing
5. Questions to ask Attio
6. Sources

Type	AI-native CRM
Pricing	Published
Website	attio.com

Attio positions itself as a CRM for revenue teams in which AI builds pipeline and advances deals. Of the per-seat CRMs in this guide, it goes furthest towards agents that act on records⁠1AttioAttio.

Best for: Revenue teams that want a modern, flexible CRM with sequences, call recording and configurable AI agents in one product.

Not the right fit for: Teams that need built-in phone dialling or that want to own and host the system themselves.

What Attio does

Attio captures emails, calls, product usage and billing data automatically into what it calls a context layer. Ask Attio answers questions about forecasts and rep performance; a web agent researches and enriches leads; custom agents run inside workflows, for example to score leads against an ideal customer profile. Sequences, call intelligence and reporting are part of the product. It offers an SDK, an API and an MCP server⁠1AttioAttio.

On price, Attio publishes a free plan for up to three seats, Plus at €31 a seat a month on annual billing and Pro at €74. AI and workflow features draw on seat credits and workspace credits, with paid top-ups. Sequences and call intelligence are clearest on Pro. It lists migration guides for HubSpot, Salesforce, Pipedrive and Zoho, and arranges a migration service through sales on paid plans⁠2Attio pricingAttio.

Published evidence

No case studies with named customers are published.

Strengths and limits

Strengths

• Published per-seat prices with a free plan for up to three seats.
• AI agents are part of the product: research on the web, enrichment and custom agents that run inside workflows.
• Sequences and call intelligence are included on Pro, so outreach does not need a second tool.
• Lists migration guides for HubSpot, Salesforce, Pipedrive and Zoho, plus CSV import.

Limits

• AI and workflow features draw on a credit allowance per seat and per workspace, with paid top-ups.
• No built-in telephony is described on the pages we read.
• Vendor-hosted only; there is no option to run it yourself.

Choose another option if: Calls are the centre of your sales motion (Close), or you want one system that also runs mail, operations and AI teammates outside sales (OpenLazarus).

Pricing

Published (EUR, per seat a month): Free; Plus €31 annual or €39 monthly; Pro €74 annual or €93 monthly; Enterprise on quote.

Questions to ask Attio

• How many credits does one typical agent task use, and what happens when credits run out?
• What does the migration service move from HubSpot, including activities and associations?
• Which features we rely on today sit on Pro rather than Plus?

See how Attio compares with the other alternatives in the main guide.

Sources

1. Attio. Attio. Accessed 8 Nov 2026.
2. Attio pricing. Attio. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best HubSpot alternatives in 2026An analysis of eight CRMs that sales teams move to when they leave HubSpot, compared on the same seven criteria, with a ten-seat cost table and the established path to a clean switch.
• Guide · CRM and AICRM with AI agents in 2026, what the AI actually doesEvery CRM now advertises AI. The useful distinction is between AI that writes, AI that recommends and AI that acts on records, and each comes with its own costs and controls.
• Guide · MigrationHow to migrate from HubSpot without losing your historyContacts are the easy part. Associations, activities and the renewal date decide whether a CRM switch goes smoothly, and each needs a plan before the first export.