HubSpot pricing by seat in 2026, explained

Contents

1. The tiers as published
2. Seat types
3. Credits and contacts
4. A worked example
5. Contract terms that affect the total
6. How the alternatives price instead
7. How to calculate your own number
8. Questions buyers ask
9. Sources

HubSpot's price is not one number. A Sales Hub bill combines the tier, the number and type of seats, a one-time onboarding fee on the upper tiers, a monthly allowance of AI credits and, for marketing tools, a contact tier. Understanding each part is the first step in judging whether an alternative would cost less.

The tiers as published

The pricing page shows two prices for Starter and Professional, one for paying monthly and one for paying annually. HubSpot notes that its discounts apply to new customers only.

Seat types

HubSpot’s product catalog distinguishes four kinds of seat⁠2Product and Services CatalogHubSpot:

• Core Seat. Access to the purchased products, the Breeze Assistant and the Smart CRM. $20 a month on Starter, $50 on Professional, $75 on Enterprise.
• Sales Seat. Everything in a Core Seat plus the full Sales Hub tools for sellers. $100 a month on Professional and $150 on Enterprise; not available on Starter.
• Service Seat. The same structure for Service Hub, at the same prices.
• View-Only Seat. Can view but not change anything. No additional cost.

The distinction matters because many people in a company need to see or update the CRM without selling. A finance lead who checks deal values can use a view-only seat; an operations manager who edits records needs at least a Core Seat.

Credits and contacts

AI features and agents in HubSpot run on HubSpot Credits⁠3AI agents and Agent HubHubSpot. Each paid tier includes a monthly allowance, which resets every month and does not roll over; allowances are not added together across products, so a company with several hubs receives the highest one⁠2Product and Services CatalogHubSpot. Extra credits cost $0.010 each, bought in capacity packs at $10 per 1,000 or on pay-as-you-go⁠2Product and Services CatalogHubSpot.

Marketing tools add a separate dimension. HubSpot charges for marketing contacts as part of the product fee, while non-marketing contacts are not charged, and monthly email sends are capped at a multiple of the contact tier: 5 times on Starter, 10 on Professional and 20 on Enterprise⁠2Product and Services CatalogHubSpot.

A worked example

Consider a company with eight sellers, four operations and account staff who edit records, and six managers who only need to look. On Professional at HubSpot's catalog list prices⁠2Product and Services CatalogHubSpot:

The annual-billing price shown on the pricing page lowers the Sales Seat line⁠1Sales Hub pricingHubSpot. Credits beyond the 3,000 included each month, and any marketing contact tier, come on top.

Contract terms that affect the total

Two clauses in HubSpot's terms shape what a company actually pays. A subscription renews automatically for the shorter of the previous term or one year, unless auto-renewal is turned off in the account before the current term ends. And a customer may not downgrade during the current term; a downgrade takes effect at renewal through a new order form⁠4Customer Terms of ServiceHubSpot · 16 Sep 2026. Adding seats mid-term raises the bill; removing them waits for the renewal date.

How the alternatives price instead

Most alternatives keep the per-seat model and differ mainly in price and in what each seat includes. OpenLazarus is the exception in this guide: for teams under 30 it prices a plan for the whole company, adds managed hosting and bills AI usage as credits with a 5.5% fee⁠1112Design your company’s operating systemOpenLazarusPricingOpenLazarus.

How to calculate your own number

1. List every person who touches the CRM and mark whether they sell, edit records or only view.
2. Assign the cheapest seat type that fits each role, using the seat definitions above.
3. Add the onboarding fee in year one for Professional or Enterprise.
4. Estimate AI usage against the monthly credit allowance, remembering that unused credits expire.
5. Note the renewal date and the last day to turn off auto-renewal.
6. Price two alternatives the same way, including their trial terms and any add-ons for AI or calling.

With that table in hand, a decision to stay, renegotiate or move rests on numbers rather than impressions. For the ranked alternatives, see our main guide.

Questions buyers ask

Sources

1. Sales Hub pricing. HubSpot. Accessed 8 Nov 2026.
2. Product and Services Catalog. HubSpot. Accessed 8 Nov 2026.
3. AI agents and Agent Hub. HubSpot. Accessed 8 Nov 2026.
4. Customer Terms of Service. HubSpot, 16 Sep 2026. Accessed 8 Nov 2026.
5. Freshsales pricing. Freshworks. Accessed 8 Nov 2026.
6. Pipedrive pricing. Pipedrive. Accessed 8 Nov 2026.
7. Close pricing. Close. Accessed 8 Nov 2026.
8. Sales Cloud pricing. Salesforce. Accessed 8 Nov 2026.
9. Attio pricing. Attio. Accessed 8 Nov 2026.
10. Dynamics 365 Sales pricing. Microsoft. Accessed 8 Nov 2026.
11. Design your company’s operating system. OpenLazarus. Accessed 8 Nov 2026.
12. Pricing. OpenLazarus. Accessed 8 Nov 2026.

Updated 8 Nov 2026: First published.

Further reading

• Buyer's guide · Updated quarterlyThe best HubSpot alternatives in 2026An analysis of eight CRMs that sales teams move to when they leave HubSpot, compared on the same seven criteria, with a ten-seat cost table and the established path to a clean switch.
• Guide · MigrationHow to migrate from HubSpot without losing your historyContacts are the easy part. Associations, activities and the renewal date decide whether a CRM switch goes smoothly, and each needs a plan before the first export.
• Guide · CRM and AICRM with AI agents in 2026, what the AI actually doesEvery CRM now advertises AI. The useful distinction is between AI that writes, AI that recommends and AI that acts on records, and each comes with its own costs and controls.